Since 2008, Daniel Pannrucker and his network have been empowering media, marketing, and technology companies with expertise and capital. The goal: Strengthen outstanding companies through smart growth programs and targeted investments.
Creating Companies
Creating Companies
Daniel Pannrucker and his team strengthen companies in the media, marketing and technology industries with comprehensive expertise and capital. Their vision is to position outstanding companies even more strongly in their niche through smart growth programmes and targeted investments.
Advisory
“I take companies one level further.”
As an experienced management consultant, advisor and supervisory board member, Daniel Pannrucker supports not only companies and their management in their corporate development, but also the associated investors. Always on board: business strategies and creative ideas that lead to profitable growth. Successful company sales are also part of his wealth of experience. This includes an extensive and qualitative network consisting of long-standing partners who are happy to help if needed. Daniel Pannrucker has been a certified member of the “German Digital Advisors” since August 2021.
Xymatic
VS Mediahouse
Echte Mamas
Tesloff Verlag
Goodmills Group
SuperNext®
REINBOLDROST
VITRONIC
Define Media
TargetVideo
WunderStudios
Big Sun
Factor Eleven
BBDO
Avantgarde
Vistapark
Dentsu International
&why
Goodmills Germany
kanyo®
adlicious
fitpool®
KinoweltTV
X Verleih
Red Pineapple Media
alphaben
Löwenstark Digital Group
Advisory
“I take companies one level further.”
As an experienced management consultant, advisor and supervisory board member, Daniel Pannrucker supports not only companies and their management in their corporate development, but also the associated investors. Always on board: business strategies and creative ideas that lead to profitable growth. Successful company sales are also part of his wealth of experience. This includes an extensive and qualitative network consisting of long-standing partners who are happy to help if needed. Daniel Pannrucker has been a certified member of the “German Digital Advisors” since August 2021.
CURRENT MANDATES
FORMER MANDATES
Investments
“I help bring new things to life.”
As a business angel, value investor and active shareholder, Daniel Pannrucker invests alone or together with partners in disruptive business fields and niches that arise synergistically from his investments or from his network. In his investments, he focuses on start-ups or established companies from the media and marketing industry.
xymatic
yolo productions
storyflash
Soon Capital
Lama Partners
SuperNext®
Weischer.Entertainment
LEOTAINMENT
Blogger Circle
KAMA
Adventman
REDVILLE
MMD Studios
Delight XR
YPS
Investments
“I help bring new things to life.”
As a business angel, value investor and active shareholder, Daniel Pannrucker invests alone or together with partners in disruptive business fields and niches that arise synergistically from his investments or from his network. In his investments, he focuses on start-ups or established companies from the media and marketing industry.
CURRENT INVESTMENTS
PREVIOUS INVESTMENTS
M&A
“We understand the market like no other.”
Daniel Pannrucker founded Lama Partners in 2022, a corporate finance advisory platform focused on the MMT sector (media, marketing and technology). The firm combines the execution strength of large M&A houses with the seniority and flexibility of a specialised advisory platform, advising entrepreneurs, corporates and investors on buy- and sell-side transactions, due diligence, exit-readiness programmes and buy-and-build strategies — with a clear focus on structured execution and sustainable value creation.
M&A
“We understand the market like no other.”
Daniel Pannrucker founded Lama Partners in 2022, a corporate finance advisory platform focused on the MMT sector (media, marketing and technology). The firm combines the execution strength of large M&A houses with the seniority and flexibility of a specialised advisory platform, advising entrepreneurs, corporates and investors on buy- and sell-side transactions, due diligence, exit-readiness programmes and buy-and-build strategies — with a clear focus on structured execution and sustainable value creation.
Founder
Daniel Pannrucker
MANAGING DIRECTOR
After more than 20 years as a founder and in the management of leading media, advertising, content and digital companies, the Luxembourg-born entrepreneur has been focusing on company investments and selected consulting projects since 2020. Daniel Pannrucker combines a first-class network with in-depth operational and strategic expertise to develop companies in the media, marketing and technology sectors in a targeted manner and make them fit for the future.
Team
Founder
Daniel Pannrucker
MANAGING DIRECTOR
After more than 20 years as a founder and in the management of leading media, advertising, content and digital companies, the Luxembourg-born entrepreneur has been focusing on company investments and selected consulting projects since 2020. Daniel Pannrucker combines a first-class network with in-depth operational and strategic expertise to develop companies in the media, marketing and technology sectors in a targeted manner and make them fit for the future.