Creative Entrepreneur

pannrucker® supports companies with expertise and capital. The creative business consultancy develops outstanding business solutions for innovative companies in the media, marketing, entertainment and advertising industries.

As a “creative entrepreneur”, pannrucker® invests and actively participates in a company’s development in order to sustain the increase in value and create significant competitive advantages – for long-term company success or a rapid scaling up to the exit.

“What personally drives me is the energy that grows through success.”

Daniel Pannrucker is the sole managing partner of pannrucker®. Before becoming a creative entrepreneur, he worked successfully for companies in the media, marketing, entertainment and advertising industries and was involved in business set-ups and M&A processes.

Since then, he has been supporting companies in the media, marketing, entertainment and advertising industries in new start-ups, turnarounds, transformations, co-operations, growth, internationalisation, transactions and the search for innovative business models.

As a business angel, Daniel Pannrucker invests in disruptive business areas and niches, which are synergised from his holdings and network. Depending on the problem, he cooperates with selected subject specialists from the areas of finance, production, tax, law, logistics, sales and technology and is extremely well-connected in these sectors.

Daniel Pannrucker likes to spend his time with his son, Titus. He likes to travel to unusual places and loves spending time outdoors. He is sporty, enjoys a balanced lifestyle and is interested in art, design, architecture and films. If a topic inspires him, he sometimes supports people in their personal and entrepreneurial development – without remuneration.


xymatic GmbH

Since 11/2017
Based in Berlin, Germany

rt5 GmbH

Since 11/2017
Based in Berlin, Germany

yolo films GmbH

Since 07/2017
Based in Düsseldorf, Germany

World of Kama SA

Since 01/2017
Based in Oslo, Norway

atelierschiefer GmbH

11/2015 – 12/2017 (Exit)
Based in Leverkusen, Germany

“The first
stroke on
the paper
requires a

Daniel Pannrucker was born on 13.07.1977 in Luxembourg. His primary school teacher wrote: “Daniel is a loner with surprising creativity and a lot of ambition. With his inimitable and sensitive way, he wins everyone for himself. “– That still applies to him today.

He sought the unusual ways. Not always to the joy of his parents. Instead of enjoying a “sensible education”, he graduated with a diploma in Art in Luxembourg and then started a degree in visual communication and advertising at the Academy of Fine Arts in Brussels.

Current Stations


Managing Di­rec­tor of Isobar in Düsseldorf from the Dentsu Aegis Network. Isobar is a leading global creative agency with a strong focus on digital transformation.


Initiator and Managing Di­rec­tor of The Story Lab from the Dentsu Aegis Network. The specia­l­ist develops crea­tive con­tent partner­­ships, pro­duces premium enter­­tain­­ment con­tent, distri­­butes con­tent rights and makes con­tent invest­­ments for the media and brands.


Managing Board of Dentsu Aegis Network, respon­sible for the develop­ment and imple­men­­tation of content-driven busi­ness areas. The net­work provides effective brand, media and digital communi­cations services.

Previous Stations


Interim Managing Director of the Iso­bar crea­tive agency in Düssel­dorf as part of a compre­hensive reorien­tation in cooper­ation with the Exe­cutive Board of the Dentsu Aegis Network.


Interim Managing Director of indigo adver­tising agency in Düssel­dorf as part of a compre­hensive reorien­tation in close relation­ship with the Exe­cutive Board of the Dentsu Aegis Network.


Managing Director of BLÖCHER­ + PART­NER­ PLAT­­­FOR­­MING® in Ham­burg, the special­ist agency for inte­grated and efficient products in the area of ​​inno­vative media cooper­ation and digital media. From January to April 2016 implemen­tation of a compre­hensive realign­ment and inte­gration of the agency brand in The Story Lab as part of the Dentsu Aegis Network.


Founder and Investor of the Blogger Circle. A premium net­­work connect­­ing blog­gers and brands in record time. With over 60 million month­ly rea­­ders, the plat­­form is one of the lar­gest net­­works avail­­able. At the end of 2015, the com­­pany and its team was sold to the Dentsu Aegis Network.


Founder and Managing Di­rec­tor of LEO­TAIN­MENT based in Cologne. Expan­sion into an agen­cy for inter­­active bran­­ding experien­ces. In De­­cem­ber 2015 sale of assets and con­ti­­nu­­ation in the agen­cies of the Dentsu Aegis Net­work Ger­­many. Con­version of LEO­­TAIN­MENT into Pann­­rucker with the focus on own hol­dings and IPs.


Co-Founder and General Manager of the Special Agen­cy Newcast in Düssel­dorf. Cre­ation and manage­ment of a develop­ment and inno­vation agen­­cy for crea­tive media and communi­cation solu­tions.


Employee at the special­ist agen­­cy BLÖCHER + PART­NER PLAT­­FOR­M­ING® in Ham­burg. Develop­­ment and marke­­ting of highly-ex­­clu­­sive media and brand plat­­forms for the adver­­ti­­sing indus­­try.


Trainee­­ship as a media and com­mu­ni­­­ca­tion plan­­ner at Media­­com in Düsse­l­­­dorf, as well as a staff mem­ber at Magic Moments, a special­ist agen­­cy for crea­­tive media and communi­­cation solutions.

Pannrucker GmbH